The old rulebook says protect your own interests above all else. The data says otherwise. From Axelrod’s famous tournaments to the quiet power of “Generous Tit‑for‑Tat,” the evidence stacks up — starting with cooperation pays off more than going it alone. Give first, respond firmly to bad faith, forgive when it counts, and watch trust compound into returns that no single‑shot win can match. This is strategy as evolution intended it.

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