Todd Marchant, founder of Be Whole Do Good, shares how his MBA training shaped the way he builds a video-anchored business without coming from a video production background. In this episode of Let’s Fix Post, we talk about launching before everything feels perfect, using prototypes and reference videos to clarify creative direction, defining “white lines” that guide innovation, and knowing when to stay scrappy versus when to invest in a professional post-production partner. If you’re an entrepreneur, marketer, or creative leader trying to create video content that actually supports your business, Todd’s launch-and-learn mindset offers a practical path forward.