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The 'Me' Disease: Why Personal Branding Is A Lie (read to you by AI Pirate Christopher) slices through the myths of personal branding that have swayed millions since 1997, when Tom Peters first touted the idea as a defense against a brand-saturated world. Fast forward to today, and personal branding has ballooned into a digital epidemic. “Authenticity' is hawked by those least likely to embody it. This audiobook strips away the gloss to expose the copy-paste culture thriving on platforms like Instagram, where everyone seems to be shouting the same hollow mantras.