Alan Levinovitz is an Associate Professor of Religion at James Madison University and the author of The Gluten Lie: And Other Myths About What We Eat. He joins us to chat about how rituals impact our lives and his upcoming book about the meaning of "Natural", which will be published in the Spring of 2020. 

Give him a follow on Twitter: @AlanLevinovitz

And give his previous book a read: The Gluten Lie (2015)