This installment of The Axis Effect features Ethan Song, CEO at RareCircles.

As technology continues adapting to web3, RareCircles acts as a platform where businesses can easily communicate with communities in industries like sports, brands, and gaming to allow future projects by established companies with established communities to utilize those communities for helpful feedback. 

Song discusses RareCircles’ process in creating community engagement for companies, the potential future for the NFT industry, “the consumer revolution,” and some of the most critical factors in being successful.

To learn more, tune in to “The Meaning of the Circle of Life.”