North Star Leaders

The Meaning with Lindsay Pedersen

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Is your brand working for you or just existing by accident?

In this bonus episode, the tables turn on host Lindsay Pedersen as podcast producer Megan Dougherty steps in to interview Lindsay herself. Lindsay shares the thinking behind her approach to brand strategy, why she can't stand the term "personal brand," and what it actually takes to build something people remember.

You'll hear them discuss:

  • Why every business has a brand whether they like it or not and why ignoring that is a mistake
  • The difference between a brand that gets liked and one that gets loved, and why only one of them drives real growth
  • Why Lindsay thinks "personal brand" is a dilution of what brand actually means, and what she'd call it instead
  • How her time managing household products at Clorox shaped the way she thinks about customers and why a big corporate brand team and a small local business aren't as different as you'd think
  • The case for being polarizing, and why playing it safe is the surest way to be forgettable

    • Resources:

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

    Megan Dougherty on One Stone Creative | LinkedIn

    ...more
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    North Star LeadersBy Lindsay Pedersen