Dive into the essentials of branding and marketing with Sam Pepin as he engages with Barry LaBov, the founder and CEO of Labov Marketing, Communications, and Training. With over 40 years of industry experience, Barry shares his expert insights on the power of differentiation and its pivotal role in standing out in today's competitive market. Discover Labov’s unique five-step process for brand differentiation and learn why celebrating what makes your brand unique is more crucial than ever. Barry also discusses the integration of traditional marketing wisdom with modern digital tools, including AR and VR, through his partnership with Plow Digital. Whether you're a marketing professional or a business leader, this episode offers valuable lessons on building a memorable brand that resonates with both employees and customers.

For a deeper dive into our guest's groundbreaking work, explore their official site at: https://www.labov.com