Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ

Watch on YouTube - https://youtu.be/dcZhmVY_Bl0

00:00:00 - New co-host introduction.

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #119 Google Cloud Next 25 roundup appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll

Watch on YouTube - https://youtu.be/VI6Qe0rZL1w

00:00:00 - Introduction and Special Announcement

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Episode Summary:

In this special episode of The Measure Pod, Dan and Bhav bid farewell as they step back from the show, making way for Dara to take the helm as a familiar voice returning to the podcast. Dara puts Dan and Bhav through their paces with a memory-based quiz, and they reflect on their favourite moments and learnings from hosting the podcast.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhav Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #118 Dan & Bhav’s farewell, best moments & a game of guess who appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf

Watch on YouTube - https://youtu.be/Qgg42DI_Z08

00:01:22 Technology's Role in Analytics.

Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m

00:00:40 Who are you? And what brings you to Superweek?

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Episode Summary:

In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #116 Highlights from Superweek 2025! appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN

Watch on YouTube - https://youtu.be/Bc79OgBxR9w

00:02:03 Content creation as a process.

Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Igor Howell, a rising voice in data science and content creation. They dive into the differences between analytics, data science, and machine learning, offering valuable insights for anyone in the field. Igor also shares his take on content creation, data-driven decision-making, and the key skills needed to grow your career in analytics.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip

Watch on YouTube - https://youtu.be/E202iZDFAOY

Chapters:

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK

Watch on YouTube - https://youtu.be/PbrJeY0fCtU

00:00:00 - Introduction

Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8

Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg

00:00:00 - Marketing and product analytics crossover.

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #112 Product analytics tool assessment appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc

Watch on YouTube - https://youtu.be/bIYsp57Rmuo

00:00:00 - Introduction

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC

Watch on YouTube - https://youtu.be/hSmKcauB_5E

00:00:00 - Introduction to The Measure Pod

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Episode Summary:

This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab.