The Measure Pod

By Measurelab

The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) ... more

FAQs about The Measure Pod:

How many episodes does The Measure Pod have?

The podcast currently has 130 episodes available.

The Measure Pod episodes:

December 13, 2024 #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK
Watch on YouTube - https://youtu.be/PbrJeY0fCtU
00:00:00 - Introduction
00:01:55 - Christmas Message and Podcast Plug
00:03:03 - Janos' Background and Career Journey
00:07:01 - Founding Atriba and Early Challenges
00:09:19 - Impact of GDPR on Attribution Modeling
00:10:58 - Factors Beyond Clicks in Marketing Measurement
00:15:25 - Defining Attribution Modeling and MMM
00:20:03 - Data-Driven Multi-Touch Attribution
00:22:17 - Pros and Cons of MMM vs. MTA
00:27:10 - Limitations and Realities of Attribution Models
00:30:43 - Measurelab Advertisement
00:33:42 - Applicability of Different Measurement Approaches
00:35:03 - Combining Different Measurement Methodologies
00:42:45 - Practical Impact on PPC Managers
00:45:21 - Convincing Decision-Makers to Adopt New Approaches
00:55:31 - Outro Questions
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.
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About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.
...more
59min
November 29, 2024 #112 Product analytics tool assessment
Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8
Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg
00:00:00 - Marketing and product analytics crossover.
00:04:24 - Brighton meetup for analytics.
00:08:32 - Product analytics platforms vs GA4.
00:11:05 - Product analytics platform considerations.
00:14:46 - Lifetime value and retention analysis.
00:18:28 - Product analytics and event data.
00:22:07 - Google Analytics limitations discussed.
00:24:58 - Measurelab advertisement
00:25:39 - Data discrepancies between analytics tools.
00:27:24 - Data collection and platform discrepancies.
00:30:09 - Product analytics integration challenges.
00:32:40 - GA4 platform limitations.
00:36:30 - Cookie banners and consent management.
00:39:10 - User experience and data collection.
00:44:45 - Integration buy-in for analytics platforms.
00:45:39 - Warehouse native analytics approach.
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #112 Product analytics tool assessment appeared first on Measurelab.
...more
53min
November 15, 2024 #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc
Watch on YouTube - https://youtu.be/bIYsp57Rmuo
00:00:00 - Introduction
00:05:15 - Crap Talks Brighton
00:07:11 - Analytics as an investment
00:10:57 - Analytics as a profit enabler
00:14:47 - Analytics team success without proof
00:18:19 - Thermostat vs. Thermometer analogy
00:23:54 - Optimising sales call strategies
00:24:04 - Measurelab Ad
00:25:22 - Simplicity in analytics adoption
00:29:41 - Empowering analysts through problem-solving
00:32:12 - Product-led growth experiment outcomes.
00:36:01 - End of Google Analytics era
00:40:03 - Modular data stack considerations
00:41:37 - Google Analytics and advertising impact
00:46:20 - Google Analytics and competition
00:49:57 - Personal hobbies of an analyst
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Episode Summary:
In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.
...more
53min
October 25, 2024 #110 Live from MeasureCamp London 2024: analytics in 2034
Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC
Watch on YouTube - https://youtu.be/hSmKcauB_5E
00:00:00 - Introduction to The Measure Pod
00:00:22 - The Future of Data Collection
00:01:00 - The Reality of Data Accuracy
00:02:45 - The Need for 100% Data Collection
00:03:23 - The Trap of Data-First Thinking
00:04:26 - Data Silos and Business Expectations
00:06:07 - Politics and Bureaucracy in Organisations
00:07:28 - The Evolution of Analytics Roles
00:09:05 - Specialisation vs. Generalisation in Analytics
00:10:13 - The Changing Landscape of Data Science
00:12:34 - The Role of Analysts in Decision Making
00:14:07 - The Future of Machine Learning in Analytics
00:17:21 - Advertisement
00:21:09 - Ethics in Data Collection
00:25:31 - Public Perception of Privacy
00:28:13 - The Future of Analyst Roles
00:36:33 - Conclusion and Audience Engagement
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Episode Summary:
This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab.
...more
40min
October 11, 2024 #109 The analytics of PlayStation (with Gabor Mester @ Sony)
Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I
Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q
00:00:00 - Introduction and Episode Overview
00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation
00:02:03 - Hosts' Backgrounds and Initial Thoughts
00:04:12 - Gabor's Career Journey at PlayStation
00:07:08 - Platform Analytics vs. Game Analytics
00:10:01 - Technology Behind Tracking In-Game Analytics
00:12:27 - Defining Engagement in Platform Analytics
00:15:21 - Visualising Data in Gaming Analytics
00:18:42 - Influence of Platform Analytics on Game Design
00:22:11 - Evolution of Analytics at PlayStation Over the Years
00:27:08 - Transition to Corporate Role at Sony
00:29:07 - Solving Cross-Company Analytics Challenges
00:32:14 - Skills for Career Progression in Analytics
00:37:24 - Maintaining Industry Knowledge and Networks
00:42:09 - Final Thoughts and Acknowledgements
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor’s insights on career progression, leadership, and the unique challenges facing the gaming industry.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #109 The analytics of PlayStation (with Gabor Mester @ Sony) appeared first on Measurelab.
...more
1h
September 27, 2024 #108 The death of accuracy: an obituary
Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei
Watch on YouTube - https://youtu.be/vVUIpqhk1tw
00:00:00 - Introduction and Episode Overview
00:01:07 - Initial Thoughts on Data Accuracy
00:02:07 - Reassuring Stakeholders About Data Usability
00:02:45 - Whoop and Personal Data Tracking
00:04:26 - Gaming Nostalgia: Broken Sword Reforged
00:04:47 - Impact of Cookie Banners on Data Accuracy
00:05:30 - Challenges in Validating Data Accuracy
00:08:09 - Using Transactional Data as a Proxy
00:10:06 - Stakeholder Management and Change Communication
00:12:29 - Hierarchy of Documentation in Data Analysis
00:17:02 - Reevaluating Target CPA in Light of Consent Changes
00:25:15 - Experimentation and Testing with Partial Data
00:31:58 - GA Immersion Training Ad
00:38:13 - Modelled data vs. Actual Data
00:41:21 - Directionally Accurate Data Analysis.
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #108 The death of accuracy: an obituary appeared first on Measurelab.
...more
44min
September 13, 2024 #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd
Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE
00:00:00 - Introduction and Episode Overview
00:02:14 - Measure Camp London Announcement
00:03:28 - Welcoming Back Steen Rasmussen
00:04:01 - Steen's Background and Focus on Commercial Analytics
00:06:34 - Turning Analytics from Cost Center to Profit Center
00:09:19 - Defining Better Questions in Analytics
00:13:34 - Profit Enablement Center Concept
00:17:06 - Measuring the Value of Analytics Teams
00:24:01 - Impact of GA4 on Marketing Analytics
00:29:46 - GA4 Cohort Advertisement
00:36:01 - Generative AI and the Future of Analytics
00:48:47 - Rapid Fire Questions
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab.
...more
59min
August 30, 2024 #106 What an ideal expert analyst looks like
Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform
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Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu
Watch on YouTube - https://youtu.be/LqY2p6By688
00:00:00 - Introduction and Episode Overview
00:02:03 - Dedication to Ida and Episode Start
00:03:01 - Analytics Survey and Its Purpose
00:04:27 - Ida's Question on Measure Slack
00:05:29 - Lack of Content for Experienced Analysts
00:07:51 - The Difference Between Junior and Senior Analysts
00:11:12 - The Role of Soft Skills
00:14:13 - The Role of Communication Skills
00:20:28 - The Role of Critical Thinking
00:23:02 - Individual Contributor vs. People Manager
00:30:34 - The Role of Mentorship
00:32:12 - The Importance of Critical Thinking
00:36:11 - The Role of Meetups and Communities
00:39:54 - Examples of Effective Mentorship
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #106 What an ideal expert analyst looks like appeared first on Measurelab.
...more
49min
August 16, 2024 #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
Full show notes, transcript and AI chatbot - https://t.ly/6eOxg
Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc
00:00:00 - Introduction and Episode Recap
00:03:30 - Juliana's Background and Current Role
00:05:44 - Juliana's Work at MediaMonks
00:07:14 - Juliana's Podcast Journey
00:11:31 - Transition to App Analytics
00:19:09 - Learning from Developers
00:20:59 - Bhav's Reflection on Juliana's Journey
00:22:47 - GA4 Training Course Ad
00:23:32 - Juliana's Perspective on Business Context in Analytics
00:27:08 - Discussion on A/B Testing and Product Management
00:31:02 - Importance of Understanding Business Models
00:37:54 - Broader Industry Issues and Analyst Involvement
00:39:36 - Role of Apps in the Ecosystem
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab.
...more
54min
August 02, 2024 #104 Bumbling around dating analytics (with Rosie Kipling @ Bumble)
Full show notes, transcript and AI chatbot - https://bit.ly/4fmRrud
Watch on YouTube - https://youtu.be/LE4Qb59aBdg
00:00:00 - Introduction and Episode Overview
00:01:19 - Rosie's Background and Career Path
00:02:03 - Insights from the Episode
00:03:30 - Rosie's Role at Bumble
00:07:09 - Decision Making in Product Analytics
00:12:00 - Testing and Iteration at Bumble
00:20:23 - Data Collection and Ecosystem Analysis
00:23:05 - Algorithm Testing and Causal Impact
00:27:01 - The Role of AI in Dating Apps
00:27:50 - Measurelab Training Ad
00:29:59 - Generative AI in Data Analysis
00:36:07 - Defining Good Questions and Decisions
00:39:04 - Advancing in an Analytics Career
00:42:43 - Quick Fire Questions
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav welcomed special guest Rosie Kipling, a data scientist at Bumble, who's background in finance and product analytics brought a unique perspective to the discussion. The episode covers a wide range of topics including qualitative analytics, ethics, careers, and AI.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel the Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #104 Bumbling around dating analytics (with Rosie Kipling @ Bumble) appeared first on Measurelab.
...more
47min

FAQs about The Measure Pod:

How many episodes does The Measure Pod have?

The podcast currently has 130 episodes available.

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The Measure Pod

FAQs about The Measure Pod:

How many episodes does The Measure Pod have?

The Measure Pod episodes:

FAQs about The Measure Pod:

How many episodes does The Measure Pod have?

More shows like The Measure Pod

The Analytics Power Hour

Pivot

Mobile Dev Memo Podcast

The Analytics Engineering Podcast

The Rest Is Politics: US