Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqO

Watch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c

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Episode Summary:

In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his extensive background in AI, which includes studying at UCL, where he completed both his undergraduate and master’s degrees, as well as a PhD focused on modeling bumblebee brains. He discusses his experience in academia, including running a master's program in applied AI and his current role as an entrepreneur in residence at UCL, where he assists in spinning out deep tech companies. Join us as we delve into Daniel's insights on AI, consciousness, and much more.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNlj

Watch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the position of Cloud Director at Jellyfish. Tune in to discover how her varied experiences shape her approach to product management and the evolving landscape of AI.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNd

Watch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of real-time data processing, and the breakneck pace of AI innovation. From OpenAI’s competitive rise to the societal implications of AI and the future of human–machine interaction, this episode offers a rich and forward-looking exploration of data-driven technology and its impact on the world.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Full show notes, transcript and AI chatbot - http://bit.ly/47craLC

Watch on YouTube - https://youtu.be/lvzrZTee9lY

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa

Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF

Watch on YouTube - https://youtu.be/5hchBfk763o

00:00:00 – Introduction
 00:01:54 – Privacy and data sharing
 00:05:16 – AI pilots failure statistics
 00:08:09 – Economic impact of automation
 00:10:39 – AI usage and income correlation
 00:15:12 – Automation versus augmentation in AI
 00:18:04 – AI and privacy in analytics
 00:21:21 – Google Analytics Individual Qualification
 00:25:41 – Data democratisation in analytics
 00:30:07 – Google's approach to user privacy
 00:30:56 – Privacy and data protection challenges
 00:34:00 – AI in user interfaces
 00:39:43 – User privacy and AI interaction
 00:42:42 – AI and consent complexities
 00:44:08 – Copyright and data ownership issues
 00:46:31 – Risks to professional journalism
 00:50:39 – Creativity through AI automation
 00:54:00 – Hyper-targeted data is unnecessary
 00:56:39 – Hyper-targeting vs. contextual advertising
 01:00:04 – User privacy and data consent
 01:03:41 – Creativity and AI collaboration
 01:08:14 – Creative process and technology
 01:10:06 – Privacy's impact on technology
 01:12:47 – AI model transparency concerns

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #129 The impact of AI on digital analytics and user privacy (with Brian Clifton) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF

Watch on YouTube - https://youtu.be/sFBo_j3cLIE

Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu

00:00:00 - Introduction
 00:01:22 - News Roundup
 00:02:04 - Claude Chrome Pilot and risks
 00:06:42 - Lethal trifecta problem
 00:08:32 - Image generation advancements
 00:12:55 - Competitive image editing software
 00:16:03 - Google Translate's new features
 00:18:40 - Future of language learning
 00:22:39 - Attribution models in digital analytics
 00:27:50 - Using MCPs in digital analytics
 00:30:20 - MCP servers and LLM integration
 00:35:14 - Browser testing with Playwright
 00:38:34 - Automated e-commerce tracking implementation
 00:40:54 - API call translation challenges
 00:45:43 - Customising prompt templates in MCP
 00:49:41 - AI functionality and governance balance
 00:51:05 - User level access in analytics
 00:54:25 - Authentication challenges in MCP
 00:58:59 - Customised UI for analytics workflows
 01:02:05 - Agent to agent workflows
 01:06:51 - Future of chat interfaces in analytics
 01:10:46 - AI outsourcing mundane tasks
 01:12:40 - Data activation challenges in business

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm

Watch on YouTube - https://youtu.be/Bz4YYZCjT6g

00:00:00 Introduction
 00:03:11 GPT-5 release predictions
 00:06:15 Incremental updates in AI
 00:10:14 AGI as a marketing label
 00:14:41 Regulation catching up with AI
 00:18:24 Google Cloud Marketing Analytics Partnership
 00:20:07 Dataform's impact on data quality
 00:25:39 First computer experience
 00:27:52 AI coding and productivity challenges
 00:31:24 Data collection challenges in analytics
 00:34:18 Collaborative tracking in companies
 00:40:45 Data anomaly detection capabilities
 00:41:40 Reducing noise in analytics alerts
 00:45:06 Innovators dilemma in analytics
 00:50:01 Customer indifference to tracking issues
 00:54:49 Data quality and business impact
 00:56:03 Automation leads to more problems
 00:59:40 Data quality in AI usage
 01:02:30 AI in anomaly detection
 01:08:00 Self-service in product interactions
 01:09:14 Voice interfaces and attribution changes

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe

Watch on YouTube - https://youtu.be/Leb1rjtODGc

00:00:00 - Introduction
 00:03:26 - Google Analytics and AI News
 00:05:06 - ChatGPT Agent Tool and Pizza Ordering
 00:07:06 - ChatGPT 5 Speculations
 00:09:09 - Google Notebook LM and Video Generation
 00:12:24 - Google AI Search in the UK
 00:14:27 - Google's AI Strategy and Advertising
 00:15:10 - ChatGPT Study Mode
 00:16:12 - Introduction of Guest Roman Petrochenkov
 00:18:00 - Roman's Background and Role at Carwow
 00:20:03 - First Party Data Strategies
 00:22:01 - Importance of First Party Data
 00:25:35 - Collecting First Party Data
 00:28:13 - Carwow's Progress with First Party Data
 00:30:01 - Incentivizing Users to Share Data
 00:32:10 - AI's Impact on Data Collection
 00:35:06 - Technical Steps for First Party Data Strategy
 00:38:21 - Challenges with User-Provided Data in GTM
 00:39:37 - Direct Data Routing to Cloud Data Warehouse
 00:41:07 - Implementing Enhanced Conversions
 00:43:40 - Experience with Facebook CAPI
 00:45:24 - Communicating Complex Data Strategies Internally

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x

Watch on YouTube - https://youtu.be/mVwb4KJpUoM

00:00:00 Introduction
 00:07:46 Google Analytics MCP server
 00:08:39 AI in Google Analytics management
 00:12:27 Google Analytics and Reddit ads
 00:17:14 Shift left manifesto explained
 00:21:06 Data ownership and governance
 00:24:06 Shifting left in data quality
 00:28:19 Tools for data engagement
 00:31:12 Data contracts as agreements
 00:34:06 Power dynamics in data relationships
 00:37:27 Data contracts for marketing analytics
 00:41:28 Bridging tech language gaps
 00:45:12 Adoption challenges in technology
 00:50:17 Coordination and structure in data
 00:54:10 AI's impact on software dependencies
 00:58:14 Use cases for data contracts
 01:00:09 Data contracts for business value
 01:05:23 Use case-driven data strategy
 01:08:08 Data contracts in software development
 01:10:17 AI's role in data engineering
 01:13:30 Predictions for the future

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.