Google Analytics is the most comprehensive free web analytics tool available. You can use it to track visitors, evaluate marketing campaigns, and understand your website performance.

The problem with data is that it's not just about having the data; it's about using the data to drive decisions. The amount of information an organization has access to is growing exponentially.

How are you harnessing the full power of the data you have on your customer?

Full show notes are available at https://www.the516collaborative.com/podcast/23.