This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. <ul>
<li>Written by Bryan Barletta</li>
<li>Edited by Tom Webster</li>
<li>Assembled with <a href="https://www.spooler.fm/" target="_blank" rel="noreferrer noopener">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
<li>Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/" target="_blank" rel="noreferrer noopener">Tim Cameron</a>
</li>
</ul><br>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.<br>

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. <ul>
<li>Written by Bryan Barletta</li>
<li>Edited by Tom Webster</li>
<li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
<li>Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/" rel="noopener noreferrer">Tim Cameron</a>
</li>
</ul><br>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.<br>

The Measurement Excuse

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Measurement Excuse

The Measurement Excuse