Measurement in Data Science is a defining element of any proposed project.

What, why and how we measure can often be some of the major factors in determining the success or otherwise of the piece of work that is subsequently carried out.

The Measurement Mindset recognizes the critical importance of measurement and places it firmly alongside other factors such as domain expertise and communication skills as essential parts of a Data Scientist’s toolkit.

Indre Stanaityte, freelance data expert and entrepreneur, thrives on unravelling 'immeasurable' challenges, turning them into creative, impactful results.

Her journey, from poker enthusiast to business founder, is marked by significant project successes with brands such as Nissan, British Gas and Jaguar Land Rover and innovative approaches and solutions. 

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