We are thrilled to meet Siân Doyle, CEO of S4C, the first television channel to be aimed specifically at a Welsh-speaking audience, launched over 40 years ago. Siân's journey to this position has been via multiple leadership roles in multiple countries and multiple sectors. Her passion as a proud promotor of the Welsh language shines thorough as we discuss strategy, content, lessons learned and applied from telco and retail and leveraging data. Siân also gives us an insight into what kind of TV thrills her, and what is her guilty pleasure. Diolch Siân, roedd hi'n bleser pur cael gwrando ar eich mewnwelediadau a'ch straeon.