In what might be our most content packed ep ever, Maureen and Claire dive and swim around in the "What We Want Engagement Report" AKA The Netflix Data Dump and discover who is watching what, when and how, and speculate on "why". Paramount uncertainty, sports viewing and AI dominate the news and in "100 ways to use sunglasses" we podmojise newspapers for sales, newspapers going to the dogs and whether Baby Reindeer was merely "based" on a true story.

Back to the studio this week for an intriguing deep dive in which we explore the world of calculating viewership: from paper forms to consolidated digital feeds, this is a fiendishly difficult problem which is very much more interesting than you might think. Apple, Disney and ITV are in the news, and we give our opinion of The Fall Guy and Scarlett vs AI. Enjoy!

Well, we have made it to 50 episodes, which, of course, is super awesome! To celebrate we reminisce about how Maureen's idea has bloomed into half a century of insights, news, views and fun! In this special episode we cut to Maureen and Claire's starring performance at the DTG 2024 Conference, where a highly appreciated audience of over 400 media executives and press was lucky enough to witness... The Media Beat... Live!

Following on from their barnstorming performance at DTG 2024, Maureen and Claire are back in the studio to tell us all about the story of Hulu, the rise of bundling and whether Disney can make money on streaming. Add to this 1,001 ways to wear sunglasses, live streaming on Netflix and Claire's beef with Richard Osman and you have, what we would call, a very full episode of TMBWMAC!

In a week with so much news, it is the Deep Dive which has to be sacrificed. The bumper roundup incudes performance results from Netflix and Meta (with our usual analysis and insights), speculation about how well Apple and Sports broadcasting go together and a detailed look at who is spending what on traditional TV. Maureen has not even bothered to unpack her props for Podmojis BUT fans of our renowned duo are in for a real treat. Stay tuned to find out why!

As we know, Maureen loves a silly name and, by golly, do they come thick and fast in the world of FAST (see what we did there?) - Claire helps us understand this (not so new) entertainment delivery phenomenon and Maureen tells us of some of the key players. Add to that more Disney, more facts and figures, friend of the show Tay Tay and Oliver forgetting to ask for Podmojis and you have a "doozy" of a MBWMAC ep!

We all love TikTok! Or at least our kids do! So, what is it, where did it come from and where is it going? We reveal all! Also we discuss streaming trends, Apple getting into hot water again, Maureen's collection of sunglasses and what keeps Claire up at night.

Who doesn't like getting a little something in the post? We certainly do and this time a piece of mail has flooded in to our great excitement. Keep them coming! We also have good news for the British film industry, bad news for Rooster Teeth and interesting news at Comcast. Maureen displays the most versatile pair of sunglasses in history and Claire ponders on the nature of "real French". Enjoy

This time we simply have too much news, so something has to give. So much is going on in terms deals, joint ventures, results and conflict that we have had to drop our traditional deep dive to make room. We say goodbye to Vice, hello to African American founding mothers and welcome back to Procedural Drama.

Who isn't bewildered by the complexity of content bundling both from the user and commercial perspectives? So who better to explain through both lenses than Claire and Maureen! In other news, we talk Sora, J-Lo / B-Af, the Baftas and ask why oh why is everyone pretending to know about a throwing game called football.