Why is a fried chicken giant trying to become the next Disney? Chick-fil-A is aggressively pushing its new "Play" app, a streaming platform loaded with original animated shows like "Legends of Evergreen Hills" and scripted podcasts for families. By competing for screen time instead of just meal time, the brand is making a high-stakes bet that the way to lock in Generation Alpha loyalty is through their iPads, not just their dipping sauces.