On this episode, Nancy Harhut talks about behavioral science; how to use it in conference planning and event marketing to reach new audiences, new sponsors and build loyalty with your attendees. 

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing.  She's wowed audiences in Sydney, London, Madrid, Berlin, and all over the US with her high-energy, example-jammed keynotes.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, Ad Club Top 100 Creative Influencer, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for marketing effectiveness. 

Check out her book, “Using Behavioral Science in Marketing,” winner of the AMA Leonard L. Berry Marketing Book Award, National Indie Excellence Award, Readers’ Favorite Book Award, and NYC Big Book Award.

Nancy's LinkedIn profile 

Nancy's book - Using Behavioral Science in Marketing

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