Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include:

Some Helpful Links:

Webinar Recording

2025 Association Community Benchmark Report

Podcast episode with Christin Berry of ASAE

Podcast episode with Karen Saverino of Smithbucklin

Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include:

Some Helpful Links:

Episode on AI use and data privacy with guest Amanda DeLuke.

Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/

Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include:

Some Helpful Links

ASAE

Higher Logic's 2025 Association Community Benchmark Report

On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include:

Some Helpful Links:

The U.S. Copyright Office’s Report on AI

On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include:

Helpful Links:

For more revenue generation ideas...

In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “45 Ideas in 45 Minutes.” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, member engagement, and marketing strategies. Kelly chats with her about quick and easy ways to level up the way in which associations and nonprofits serve their communities. Topics covered include:

Helpful Links:

Higher Logic customers can access the full Super Forum session recording in the Higher Logic User Group (HUG).

Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include:

Some Helpful Links:

Learn About Higher Logic's AI Search Assistant (and Turn it On in Your Community!)

Higher Logic's AI Toolkit

ASAE Webinar: Embracing AI Safely (with Higher Logic's Amanda DeLuke)

On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that report and to hear ways associations can apply those insights to attract and retain members.

Topics covered include:

Helpful Links:

Smithbucklin’s Perceptions and Evolving Role of Associations Report

Learning management and trends podcast episode with Bluesky

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topics covered include:

Helpful Links

On-Demand webinar with Alec Cole, Founder of Salt Rock SEO, on AI’s Impact on SEO

SEO Checklist: 41 Tips to Optimize Your Website

Higher Logic Thrive

Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for volunteers and staff.

In this episode, we discuss the current state of association volunteer systems, with topics covered including:

Peggy will be presenting a session at Higher Logic's Super Forum Conference, March 26-28 in Nashville, TN, on "Igniting Engagement: Empowering Members to Lead." Join this interactive session to learn how to shift your perspective and your strategy around volunteering to ignite engagement.

Helpful Links & Resources Mentioned in the Episode:

Article: Why Volunteering Needs a Transformation

Article: Create Better Volunteer Experiences Through Feedback

Report: A Holistic Approach to Association Volunteer Management

Executive Summary: A Holistic Approach to Association Volunteer Management

Report: Mutually Beneficial Volunteerism

Guide: The Decision to Volunteer - Why People Give Their Time and How You Can Engage Them

Simplified Engagement Loop from MCI's Engagement Index

Report: Chapter Performance and Benchmarking Report