The Membership Economy by Robbie Baxter | Episode 224

In this episode online business expert Robbie Baxter gives an in-depth look inside her book, The Membership Economy, where she discusses how subscription-based businesses succeed.In her book Baxter provides an online business roadmap that is packed with step-by-step digital strategies, useful resources, and case studies of super successful dot-com companies. The goal of the book is to show you how to get the most revenue from your online product, create an engaged community of customers, place your revenue on autopilot, and create sustainable loyalty programs.This book is perfect for entrepreneurs who already or plan to sell an online, subscription-based product or service and are not sure where to begin when it comes to building revenue.About Robbie Baxter:“I have been a strategy consultant for the last 25 years and for the last 15 years I’ve been an independent consultant. I have always been interested in how the psychology of the customer ties in with business models and currently run a successful consulting firm called Peninsula Strategies.The inspiration behind writing this book was from a consulting project that I did about 12 years ago. I was asked to do a project at Netflix and I fell in love with their business model because of the recurring revenue and the quantity of data they were collecting about their customers. From that point on I really only wanted to work with companies that were thinking about those kind of issues and I felt like I needed to document my experience.” – Robbie BaxterFor a detailed summary of The Membership Economy according to Robbie Baxter CLICK HERERelated Books:Escape The Expected by Tom TrushUnselling by Scott StrattenHigh Paying Clients by Trevor CraneFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.