In this episode, we navigate what it truly means to build emotional resilience—both as a team and as a brand. From embracing a "next-up" mentality to finding strength in tough times, we talk about how every challenge shapes our character and fuels growth. A brand is so much more than a logo; it's every interaction, every customer touchpoint, and every employee’s dedication. We share how we put our values on display, adapting confidently to change, and leaning into a “sell first, solve later” approach. Whether we’re welcoming new recruits or connecting with loyal customers, our goal is to make every experience with our brand authentic, resilient, and impactful.