Last few episodes we got a real deep look at Damien Cooley's background and bringing the technology and innovation to his auction to stay ahead of the curve. On this episode we have Matt Newly from Fitzgeralds in Wagga ask Damien and The Mentors how can you sell auction to a vendor where 90% of his market place is Private Treaty. Listen to how Damien explains auction is still the best tool to achieve the possible price even if the market place is mainstream Private Treaty.