The Mercedes EV Disaster...What Happened?

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Mercedes Benz is one of the most iconic automakers ever known for its luxurious cars and opulent designs. More recently though, they’ve had a difficult time switching over to electric. One of the main reasons for this is that Mercedes has confused EV efforts with modernization efforts. They’ve gone over the top when it comes to modern interior and exterior designs, and while the new interior designs were wellaccepted, the new exterior designs were not. The general sentiment seems to be that all EQ vehicles look like eggs. And while this is great for reducing drag, this isn’t exactly what Mercedes buyers are looking for. It does seem like Mercedes is learning from this lackluster reception though as they are ditching the EQ lineup altogether and sticking to their traditional cars that just happen also to have electric variants. This video explains Mercedes's EV effort and why the luxury car company has had so much difficulty pivoting to electric.

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Timestamps:
0:00The EQS
2:32A New CEO
5:59The EQ Disaster
10:00Ditching EQ

Thumbnail Credit:
Diego DelsoWikipedia Commons
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Sources:
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.

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