By Rich Graham
5
44 ratings
The podcast currently has 182 episodes available.
Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.
McDonald's and the US Open use collectible cups to increase customer engagement and sales.
Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End.
Gorton's is updating its image with retro-style merchandise for younger consumers.
Takeaways:
Try limited edition merch to support causes and generate interest in our brand
Consider collectible items that customers will keep and use often
Check our company's history for ideas when creating new merchandise
Include younger team members in design discussions to ensure we stay relevant
Think about unusual promotions like trade-in programs to stand out from competitors
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0:00 This week's topics:
0:49 The Makers of the SPAM® Brand Unwrap Limited-Edition SPAM® Musubi Day Merch Collection Benefiting Maui
https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unwrap-limited-edition-spam-musubi-day-merch-collection-benefiting-maui-302218012.html
SPAM® Musubi Day | Spam
https://www.spam.com/spam-musubi-day
4:00 McDonald's Launches New Collector's Meal That Includes a Seriously Cool Collectable
https://www.foodandwine.com/mcdonalds-collectors-meal-cups-8691129
The $10 million cocktail everyone is drinking at the US Open
https://finance.yahoo.com/news/us-open-grey-goose-concocted-090020591.html?ncid=twitter_yahoonewst_sjwumo1bpf4
7:35 Sonny's Nashville https://www.sonnysnashville.com/
Our Giant Squeeze Boozy Lemonade
https://www.instagram.com/p/C6grhqQOT_o/
8:00 Aldi Has a Copycat of the Sold Out Trader Joe’s Cooler Bags
https://www.yahoo.com/lifestyle/aldi-copycat-sold-trader-joe-130000718.html?guccounter=1
9:08 Lands’ End wants to dethrone the L.L.Bean Boat and Tote
10:29 This fish stick company just released some shockingly good merch for Gen Z - Fast Company
https://www.fastcompany.com/91181834/gortons-fish-merch-for-gen-z
Fish, but make it fashion - Gorton's Seafood
https://www.gortons.com/shop/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
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c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers.
Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof'
Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers - and Scrub Daddy's merch game is on point!
The new wearable Dispicable Me 4 Popcorn Bucket is just weird — but the rule is, if there's a hot movie, there's gotta be a hot popcorn bucket.
Using nostalgic and pop culture references in your marketing can create memorable connections with your audience. Look for unexpected brand partnerships that align with your values and think creatively about themed merch for maximum impact.
---
0:00 This week's topics:
0:37 Cheez-It Opened the Cheez-In Diner in Woodstock, New York
https://www.foodandwine.com/cheez-it-cheez-in-diner-woodstock-new-york-8650808
Shop Cheez-It® Merchandise - Cheez-It® HQ
https://shop.cheezit.com/shop.html
3:52 'Napoleon Dynamite' and Ore-Ida Launch Tot-Protecting Pants for Film's 20th Anniversary
https://www.complex.com/pop-culture/a/jaelaniturnerwilliams/napoleon-dynamite-and-ore-ida-launch-tot-protecting-pants
Ore-Ida - "Napoleon Dynamite" Tot-Protecting Pants - Commercial - YouTube
https://www.youtube.com/watch?v=XsnuFsc_5V8&t=30s
5:55 Dunkin' and Scrub Daddy Announce Sponge Collaboration
https://www.foodandwine.com/dunkin-scrub-daddy-sponge-collaboration-8658750
Scrub Daddy X Dunkin' Donut Shaped Sponges - Scrub Daddy Smile Shop
https://smileshop.scrubdaddy.com/product/scrub-daddy-x-dunkin-donut-shaped-sponges/
7:53 Gru’s popcorn BabyBjörn is cinema’s latest savior
https://www.morningbrew.com/daily/stories/2024/07/03/grus-popcorn-babybjoern-cinema
Despicable Me 4 Minions Popcorn Buckets from AMC & Cinemark: Where to Buy Them
https://thedirect.com/article/despicable-me-4-popcorn-buckets-minions-amc-cinemark-where-to-buy
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
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Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods.
Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel.
Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by acknowledging the issue and offering gift cards.
Dramamine put a humorous spin on obsolete barf bags, repurposing them as collectible items like popcorn bags, chef hats, and puppets.
Catch this show every week: https://bigpromo.live/youtube
---
Shop your swag at http://bigpromo.link
For this month's code, go to https://bigpromo.link/code
---
Cheesecake Factory Drops New Limited-Edition Merch
https://www.foodandwine.com/cheesecake-factory-limited-edition-merch-8607799
The Cheesecake Factory Cake Merch 😀 Respect the Chain
https://www.youtube.com/watch?v=RzW71mn_jGg
Rewards | The Cheesecake Factory
https://www.thecheesecakefactory.com/rewards
Pringles Crocs: New shoes, ankle holster and crisp flavor unveiled
https://www.axios.com/2024/04/16/pringles-crocs-swicy-chips
HypeBeast on Instagram
https://www.instagram.com/p/C5rMWn3x16H/
Pringles X Crocs Classic Clog
https://www.crocs.com/p/pringles-x-crocs-classic-clog/209642.html?cgid=pringles&cid=6AD
Dunkin' customers still haven't received their DunKings tracksuits
https://www.boston.com/food/food-news/2024/04/05/dunkin-customers-havent-received-dunkings-tracksuits/
Delivery Challenges Undermine Dunkin’s Viral ‘DunKings’ Merch | PPAI Media
https://media.ppai.org/ppai-newslink/delivery-challenges-undermine-dunkin-s-viral-dunkings-merch/
DunKings on 𝕏
https://twitter.com/search?q=DunKings&src=typed_query&f=live
Dramamine's new ad is an ode to motion skickness - Fast Company
https://www.fastcompany.com/91076960/is-modern-science-making-the-barf-bag-obsolete
Air Sickness Bag Museum - Air Sickness Bag Museum
https://www.barfbags.com/
The Last Barf Bag
https://www.thelastbarfbag.com/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
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🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.
Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses.
Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention.
Catch this show every week: https://bigpromo.live/youtube
---
Shop your swag at http://bigpromo.link
For this month's code, go to https://bigpromo.link/code
---
0:00 This week's topics:
0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf
https://www.foodandwine.com/jimmy-johns-caprese-salami-pesto-silk-scarf-8619989
Ciao Down Silk Scarf - Jimmy Clothing Store
https://store.jimmyjohns.com/ciao-down-silk-scarf.html
2:57 Applebee’s Launches NEW $10 Bacardi Rum Buckets with Island Flair
https://finance.yahoo.com/news/applebee-launches-10-bacardi-rum-130200773.html
Applebee's Drink Specials - $10 Bacardi Rum Bucket Cocktails
https://www.applebees.com/en/specials/drinks/bacardi-buckets
3:42 Kavas Tacos & Tequila on Instagram
https://www.instagram.com/p/C2yE1K_rRUH/?img_index=6
4:11 Jollibee Jolly Merch Shop
https://www.prnewswire.com/news-releases/merch-madness-jollibee-brings-the-joy-beyond-chicken-with-the-launch-of-its-new-jolly-merch-shop-and-limited-edition-clothing-collection-302084511.html
Jollibee Jolly Merch Shop
https://merchshop.jollibeefoods.com/collections/shop-all
8:10 Eclipse 2024 Box
https://shop.moonpie.com/products/eclipse-2024box-custom?pr_prod_strat=jac&pr_rec_id=1c035a588&pr_rec_pid=8400541057254&pr_ref_pid=8397340606694&pr_seq=uniform
SUN VS. MOON ‘24: sponsored by MoonPie - YouTube
https://www.youtube.com/watch?v=9-c6pbITEes&t=1s
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
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Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy.
- Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition collection, featuring subtle branding on items like cufflinks, champagne dress socks, and pocket squares.
- Movie Promotional Popcorn Buckets are all the rage: We highlight the trend of collectible buckets from cinema releases, becoming lucrative merchandise with examples like R2D2 buckets and collectibles from major movies.
- Trader Joe's Mini Tote Bag Frenzy: Demand for Trader Joe's mini tote bags is off the hook, leading to reselling at high prices on eBay, and the passionate customer loyalty towards the brand.
- Aldi's Affordable Spring Merch Line: Aldi's launch of budget-friendly merchandise, includes sneakers and tote bags, emphasizing the value and appeal of their branded products.
- Dolly Parton's Cast Iron Collection with Lodge: Dolly Parton's reasonably priced cast iron cookware from Lodge promotes family gatherings and memorable moments, reflecting a trend towards affordable, branded kitchenware.
Catch this show every week: https://bigpromo.live/youtube
---
Shop your swag at http://bigpromo.link
For this month's code, go to https://bigpromo.link/code
---
How Miller High Life and The Tie Bar Made a Classy Beer-Themed Wedding Collection - Print & Promo Marketing
https://www.printandpromomarketing.com/article/how-miller-high-life-and-the-tie-bar-made-a-classy-beer-themed-wedding-collection/
Miller High Life Collection | Tie Bar
https://www.thetiebar.com/c/tie-bar-x-miller-high-life
Dune Sandworms to R2-D2: Popcorn Buckets Boost Theater Revenue
https://www.hollywoodreporter.com/movies/movie-news/popcorn-buckets-dune-star-wars-movie-theater-revenue-1235824026/
movie popcorn bucket for sale | eBay
https://www.ebay.com/sch/i.html?_from=R40&_nkw=movie+popcorn+bucket&_sacat=0
Why a $2.99 Trader Joe's mini-tote is being sold for $700 on eBay
https://www.retailbrew.com/stories/2024/03/18/why-is-this-usd2-99-trader-joe-s-mini-tote-being-sold-for-as-much-as-usd700-on-ebay
'Madness': Trader Joe's mini tote bags are on resale sites for up to $500 amid social media craze
https://www.usatoday.com/story/money/2024/03/11/trader-joes-mini-tote-bags/72930134007/
Trader Joe's Sued Its Union Over Tote Bags. A Judge Just Threw the Case Out.
https://www.vice.com/en/article/wxjyq4/trader-joes-sued-its-union-over-tote-bags-a-judge-just-threw-the-case-out
Trader Joe’s Union — Trader Joe's United!
https://traderjoesunited.org/
Aldi is about to drop a $13 pair of branded sneakers | Supermarket News
https://www.supermarketnews.com/news/aldi-about-drop-13-pair-branded-sneakers
ALDI Gear | ALDI US
https://www.aldi.us/products/aldi-gear/
Dolly Parton Debuts New Cast-Iron Pan Collection with Lodge
https://www.foodandwine.com/dolly-parton-lodge-cast-iron-pan-collection-8609648
Dolly Parton Cast Iron | Lodge Cast Iron
https://www.lodgecastiron.com/dolly-parton
Dolly Parton Expands Her Baking Mixes, Including a New Buttermilk Pancake Mix
https://www.foodandwine.com/dolly-parton-expands-baking-mixes-new-buttermilk-pancake-mix-8549276
Dolly Parton's Cake & Baking Mixes | Baking with Dolly
https://www.bakingwithdolly.com/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Companies are creatively engaging with their audience with branded merchandise.
Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits?
These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the power of social media in amplifying brand messages.
- Louis Vuitton's Luxury Lunch Bag: A dive into their unique product that blends luxury with everyday use, highlighting the design and market implications.
- Stanley's Apparel Line: Exploration of Stanley's new venture into apparel, complementing their popular tumblers, and the marketing strategies behind it.
- Juicy Couture & Red Robin Collaboration: A look at this unexpected partnership, focusing on the product and the challenges of exclusive online sales.
- Miller Lite's Super Bowl Promotion: Insight into Miller Lite's innovative non-official Super Bowl ad, leveraging QR codes for a memorable campaign.
- Dunkin's Super Bowl Hit: Analysis of Dunkin's successful Super Bowl commercial featuring celebrity endorsements, and its impact on merchandise sales.
Catch this show every week: https://bigpromo.live/youtube
---
Shop your swag at http://bigpromo.link
For this month's code, go to https://bigpromo.link/code
---
0:00 This week's topics:
0:46 Would you buy this $3,000 Louis Vuitton lunch bag?
https://www.youtube.com/watch?v=dVC7KARxnKU
Louis Vuitton Sandwich Bag by Pharrell
https://www.instagram.com/p/C16nn93P7l0/?utm_source=ig_embed&img_index=1
Pharrell Williams x Louis Vuitton Sandwich Bag | Hypebeast
The ‘sandwich bag’ that costs more than $3000
https://www.cnn.com/2024/01/12/style/louis-vuitton-sandwich-bag/index.html
2:43 Stanley debuts first apparel collection, and it's gorgeous
https://9to5toys.com/2024/02/06/stanley-debuts-first-apparel-collection-and-its-gorgeous/
Apparel – Stanley 1913
https://www.stanley1913.com/collections/stanley-clothing
4:50 Red Robin Partners with Juicy Couture to Create Limited-Edition Tracksuits
https://www.fsrmagazine.com/industry-news/red-robin-partners-with-juicy-couture-to-create-limited-edition-tracksuits/
Juicier Collection | Red Robin
https://www.redrobin.com/juicier-collection
6:32 Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads
https://www.marketingdive.com/news/miller-lite-deploys-1000-wearable-beer-advertisements-super-bowl/705833/
Running of the Beer Ads | Miller Lite
https://www.youtube.com/watch?v=RQ_cNKCUG4Y
8:46 Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad
https://www.newser.com/story/346315/dunkin-merch-sold-out-in-19-minutes-after-affleck-ad.html
Dunkin Donuts tracksuit sells out after big game ad
https://www.usatoday.com/story/money/2024/02/13/dunkin-donuts-tracksuit-super-bowl-ad-sale/72583678007/
All the Dunkings Videos and Clips
https://youtube.com/playlist?list=PLnAco0DjXxIaSughVNnfj4A8jkeZTwBYx&si=4HC_XhJE4HjwWBa9
ShopDunkin – Opening Soon
https://shopdunkin.com/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Happy New Year! In the first show of 2024, here's what's on tap:
Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.
Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.
The Pop-Tarts Bowl used a mascot effectively for marketing but missed a chance to further capitalize on this popularity through merchandise like toys or apparel.
Chipotle's "fan-inspired car napkin holder" is a creative product that turns a common customer habit into a branding opportunity.
South Park's "Snow Day" video game, particularly its collector's edition with exclusive merchandise, shows the value of special editions in marketing.
Catch this show every week: https://bigpromo.live/youtube
---
Shop your swag at http://bigpromo.link
For this month's code, go to https://bigpromo.link/code
---
This week's topics:
0:00 start here
0:44 Planet Fitness Debuts Empowering Partnership With Megan Thee Stallion
https://www.multivu.com/players/English/9212751-planet-fitness-megan-thee-stallion-mother-fitness/
Mother Fitness - YouTube
https://www.youtube.com/watch?v=4kxweDiucoI
Welcome To The Planet Fitness Shop - Shop Planet Fitness
https://shop.planetfitness.com/
4:42 How the pairing of Pringles and caviar went viral on TikTok, Instagram | Marketing Dive
https://www.marketingdive.com/news/pringles-caviar-collaboration-rhony-viral-campaign/702909/
Find 'pringles caviar' on TikTok | TikTok Search
https://www.tiktok.com/search?q=pringles%20caviar&t=1705796296807
The Caviar Company | Home
https://www.pringlesandcaviar.shop/
8:22 Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season | Marketing Dive
https://www.marketingdive.com/news/pop-tarts-viral-edible-mascot-bowl-game-2023/703751/
What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
https://frontofficesports.com/whats-an-edible-bowl-mascot-worth-roughly-12-1-million/
Pop-Tarts Bowl | All Products – FCS Merchandise
https://fcsmerch.com/collections/pop-tarts-bowl-all-products
pop tart bowl mascot - Google Shopping
https://www.google.com/search?sca_esv=594623436&rlz=1CDGOYI_enUS653US653&hl=en-US&sxsrf=AM9HkKmJ3ggKnUYKCZzzmNE_DfyD_R3Z0Q:1703959204640&q=pop+tart+bowl+mascot&tbm=shop&source=lnms&prmd=isvnmbhtz&biw=428&bih=751&dpr=3
11.46 Chipotle wants people to steal napkins to fill expensive Car Napkin Holder
https://www.restaurantbusinessonline.com/marketing/chipotle-wants-people-steal-napkins-fill-expensive-car-napkin-holder
Napkin Holder – Chipotle Goods
https://chipotlegoods.com/products/chf23napkinhldr
13:55 South Park: Snow Day! Collector's Edition Revealed
https://comicbook.com/gaming/news/south-park-snow-day-collectors-edition-switch-xbox-ps5/
South Park - Snow Day – Official Game Site
https://southpark.thqnordic.com/
South Park: Snow Day! | Collector’s Edition Reveal - YouTube
https://www.youtube.com/watch?v=h7edD_6tKn0
---
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c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Ep 176 12-16-2023
In this episode, we unpack three compelling case studies:
Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.
White Castle's Classy Holiday Collection: Learn from White Castle's tasteful holiday merchandise, including a unique snow globe and subtly branded goods. This approach showcases how seasonal products can be both stylish and brand-centric. Seasonal merchandise, when done with elegance, can elevate a brand's perception and create lasting customer impressions.
Miller's Innovative Holiday Promotional Goods: Get inspired by Miller High Life's Dive-Bar Scented neon Christmas tree and Miller Lite's Beercracker. OH and we FINALLY got our Beernaments!
These items blend novelty with functionality, demonstrating how out-of-the-box ideas can generate buzz and consumer interest. Innovative and quirky promotional products can set your brand apart, making it memorable in a crowded market.
Catch this show every week: https://bigpromo.live/youtube
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This week's topics:
0:54 Outback Is Giving Away 1,000 Koala On The Walla Plush Toys Starting December 8, 2023 - Chew Boom
https://www.chewboom.com/2023/12/08/outback-is-giving-away-1000-koala-on-the-walla-plush-toys-starting-december-8-2023/
Koala on the Walla - YouTube
https://www.youtube.com/watch?v=7JgCiBJAzTg
3:35 From Water Bottle To Cheese Slider Tree Ornament: White Castle Holiday Merch
https://www.mediapost.com/publications/article/391133/from-water-bottle-to-cheese-slider-tree-ornament.html
Holiday 2023 - White Castle
https://www.mybrandmall.com/whitecastle/shop/gifts/holiday/holiday-2023
5:39 Miller High Life Releases the Merry High Light
https://www.foodandwine.com/miller-high-life-releases-the-merry-high-light-8411698
Merry High Light Giveaway | Miller High Life
https://www.millerhighlife.com/120th-anniversary
7:29 Cracks nuts, opens beer - meet the Miller Lite Beercracker
https://onmilwaukee.com/articles/miller-lite-nutcracker
Miller Lite Beercracker – Miller Lite Shop
https://shop.millerlite.com/collections/beercracker
8:00 Miller Lite Sells Six-Packs of Drinkable Beer Ornaments
https://www.foodandwine.com/news/miller-lite-beer-filled-ornaments
Holiday Collection – Miller Lite Shop
https://shop.millerlite.com/collections/holiday-knitwear-collection
Miller Lite Beernament Set – Miller Lite Shop
https://shop.millerlite.com/products/miller-lite-beernament-6-pack
---
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Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
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---
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c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favorite beer'.
Tito's Vodka brings the holiday spirit with their 'kinda ugly' holiday collection, where the proceeds go to dog charities – a heartwarming touch for the festive season. Meanwhile, Bark teams up with Dunkin' in the Dogs for Joy program, offering adorable dog toys that mimic Dunkin' products, with proceeds going to charity.
Finally, KFC gets in on the holiday action with their new bucket design and a range of merch, including a cozy hoodie and clever finger-lickable gloves, perfect for chicken enthusiasts.
It's a whirlwind tour of how brands are getting creative with their promotional products, blending fun, functionality, and a dash of charity work.
Catch this show every week: https://bigpromo.live/youtube
---
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---
This week's topics:
0:00 start here
0:47 Gold Peak Tea Is Redefining 'Golden Hour' Photography
https://www.adweek.com/brand-marketing/gold-peak-tea-celebrates-golden-hour-with-photos-taken-through-a-liquid-lens/
Golden Hour | Gold Peak® Beverages
https://www.goldpeakbeverages.com/goldenhour
#shotwithgoldpeak on Instagram | Hashtags
https://www.instagram.com/explore/tags/shotwithgoldpeak/
6:04 Matilda Bay, Howatson+Company Promotes Hazy Lager as Your Second Favourite Beer
https://www.lbbonline.com/news/matilda-bay-howatsoncompany-promotes-hazy-lager-as-your-second-favourite-beer
Your 2nd Favourite Beer - Matilda Bay
https://your2ndfavouritebeer.com/
8:44 Tito’s introduces the 'Kinda Ugly Holiday Collection'
https://guiltyeats.com/2023/11/11/titos-introduces-kinda-ugly-holiday-collection/
Holiday – Tito's Handmade Vodka
https://store.titosvodka.com/collections/holiday
12:30 Dunkin' Teams with BARK to Offer Dog Toys for Charity - QSR Magazine
https://www.qsrmagazine.com/news/dunkin-teams-with-bark-to-offer-dog-toys-for-charity/
Joy in Childhood Foundation Dogs for Joy Program
https://www.joyinchildhoodfoundation.org/dogsforjoy/
BARK + Dunkin
https://bark.co/collections/dunkin
13:38 KFC Releases New Joy Holiday Bucket Along With A New Special Holiday Merch
https://www.fastfoodpost.com/kfc-releases-new-secret-recipe-of-joy-holiday-bucket-along-with-a-new-special-holiday-design-for-the-20-fill-up-box/
Holiday Collection – KFC Shop
https://kfcshop.com/collections/holiday-collection
--
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
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Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
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---
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https://www.merchdrop.show/
Get merch ideas in your inbox:
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🌅 https://instagram.com/bigpromotions
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📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Featured Campaigns:
Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.
Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.
Stouffer's released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.
Dunkin' introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.
Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.
Crayola collaborated with Kohl's on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.
Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.
---
This month's promo code:
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---
0:00 This week's topics:
0:50 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shop
https://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.html
Pepperoni Shop
https://www.pepperonishop.com/
4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch
https://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merch
Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com
https://shop.bushbeans.com/
8:01 Stouffer's Launched a Frozen Food Calendar
https://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401
Stouffer's on Instagram
https://www.instagram.com/p/Cx5wIZXOlrj/
Advent Comfort Calendar
https://shopstouffers.goodnes.com/collections/advent-comfort-calendar
10:30 Dunkin' Unveils Inflatable Spider Donut for Halloween Fanatics - QSR Magazine
https://www.qsrmagazine.com/food/menu-innovations/dunkin-unveils-inflatable-spider-donut-for-halloween-fanatics/
Spider Donut Inflatable
https://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=42522092929077
12:55 Tesla Is Now Selling Its Own Beer, CyberBeer
https://www.foodandwine.com/tesla-cyberbeer-8361856
CyberBeer + CyberStein
https://cyberbeer.tesla.com/
CyberOpener
https://shop.tesla.com/product/cyberopener?sku=1975159-00-A
15:24 Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line
https://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.html
Crayola x Kohl's | Kohl's
https://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls
17:12 Trade Show University
https://tradeshowu.biz/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
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https://www.merchdrop.show/
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👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
The podcast currently has 182 episodes available.