Why do we tend to like things more the more we see them? In this episode of Mind Theory, we dive into the Mere Exposure Effect, a psychological phenomenon where repeated exposure makes something more appealing. From ads to music, we’ll explore how this effect shapes attraction in relationships, work, and consumer behavior. Plus, learn about the downsides, like missing out on new experiences, and discover ways to counterbalance the effect for a richer, more varied life.