One of the critical dilemmas of our time for people in retailing is, how do you get people to put down their devices and come out to shop in the real world? Jaime Izurieta of Storefront Mastery, talks about how shopping has become commoditized, and what to do about it. We discuss how to create an experience that makes people want to come out, and how businesses are adapting to the new reality.

Stay tuned through the whole episode, as we also get into an interesting discussion on money, Bitcoin and place-making.

Jaime’s book: “Main Street Mavericks”

Find more content on The Messy City on Kevin’s Substack page.

Music notes: all songs by low standards, ca. 2010. Videos here. If you’d like a CD for low standards, message me and you can have one for only $5.

Intro: “Why Be Friends”

Outro: “Fairweather Friend”

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