The Messy Growth Show

The Messy Growth Show

By The Messy Growth ShowBusinessMarketing
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The Messy Growth Show episodes

  • How To Sell to People Who Don’t Want To Be Sold To

    Join us in this enlightening episode as we delve into the subtleties of selling without the hard sell. Our guest, Hywel Carver, co-founder of Skiller Whale, shares insights from revolutionizing B2B learning with a focus on genuine engagement and value. This session is packed with strategies for building a B2B company without pushy sales tactics, featuring real-world applications and practical advice for any business looking to grow authentically. Tune in to learn about non-traditional sales scaling, relationship building, and developing a pricing strategy that truly resonates with your clientele.


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    About The Messy Growth Show:

    ⁠⁠https://messygrowthshow.com/⁠⁠

    ⁠Follow us on Linkedin⁠

    56 min
  • SaaS Enterprise Sales: How To Succeed - Even With a Limited Market Size

    Welcome to The Messy Growth Show – the podcast that explores the messy journey of growth in business and life. In this episode, hosts Christian Godoy Jørgensen and Søren Skovdahl Hansen sit down with Ron Gidron, founder of xtype, to uncover the raw and insightful truths about starting and growing a business from the ground up.

    From navigating the complexities of the B2B SaaS enterprise space to fostering collaboration within a team, Ron shares his invaluable experiences and wisdom. He delves into the challenges and triumphs of entrepreneurship, emphasizing the importance of persistence, understanding the client's pain points, and the significance of focusing on sales strategy.
    Tune in as we learn about Ron's journey from a farmer to a tech entrepreneur, the trials and triumphs of building a company, and the pivotal role of customer feedback in shaping a successful product. Join us as we unravel the messy and inspiring growth story of Ron Gidron and xtype and gain valuable insights for your entrepreneurial journey.
    This is The Messy Growth Show – where the messy parts are just as important as the growth.

    58 min
  • Unlocking the Secrets to SaaS Success: Zsuzsa Kecsmar Reveals the Challenges Overcome by Antavo

    In this episode, we have a special guest joining us, Zsuzsa Kecsmar, the co-founder of Antavo, and how they are revolutionizing the industry of customer loyalty programs.

    Zsuza challenges the common belief that startups must solely focus on scalable actions, revealing how doing things that don't scale has been imperative to their growth.

    Dive into the Antavo's challenging journey of making loyalty programs easier to launch and adjust, add new features, and ultimately create better customer experiences.

    She shares valuable insights on pricing strategies, the huge importance of partnerships, and expanding their target audience.


    What you will learn

    • Transforming the traditional "earn and burn" model to innovative and engaging experiences for brands like KFC and BMW. Learn the future of loyalty today!
    • The discovery of "partnerships", and finding the "right" partners ... and how that shaped their success.
    • Understand how Antavo helps redefine the way brands connect with their customers and the role of technology in enhancing loyalty experiences.
    • The journey to finding the right pricing strategy
    • Not finding the ONE growth campaign to double-down on, and doing the things that don't scale.


      • Connects with Zsuzsa Kecsmar:

      LinkedIn

      About Antavo: https://antavo.com/

      Some amazing Antavo case studies: https://antavo.com/case-studies/


      Subscribe for more messy growth stories:

      Listen on Apple Podcast 

      Listen on Spotify Podcast 

      Listen on Google Podcast 

      Watch on Youtube 


      About The Messy Growth Show:

      ⁠https://messygrowthshow.com/⁠

      Follow us on Linkedin


      38 min
    • Building an Infrastructure for Contract Management: The Tesla Approach

      In this engaging episode, we sit down with Niels Martin Brochner, co-founder and CEO of ContractBook, a robust contract management solution.

      Brochner offers an enlightening overview of ContractBook's development and shares the challenges and triumphs he faced while steering the company to success.

      Niels shares the impactful advice he has received, emphasizing the value of an iterative process and setting achievable goals.

      He also explores the significance of being customer-centric and advises against being overly fixated on specific methodologies that may not be suitable for every business.

      This episode is a must-listen for budding entrepreneurs and seasoned business leaders alike, offering invaluable insights into scaling a business, adapting to customer needs, and fostering business relationships.


      What Niels reveals

      1. The Importance of Culture in Companies: Actions Speak Louder Than Words
      2. Competing With Established Companies: Working at 150% vs 30% Capacity
      3. Digitizing Signatures: Tapping into an Untapped Market
      4. Developing a Successful Business: Setting Realistic Goals and Making Incremental Progress
      5. Prioritizing Human Touch Over Perfect Systems in Client Management
      6. ContractBook's Venture Upload Feature: Uploading and OCR Documents Made Easy
      7. Building an Infrastructure for Contract Management: The Tesla Approach
      8. Alignment in SaaS: Ensuring Consistency in the Customer Journey
      9. The Future of the Contract Management Industry: Potential Competitors and Google City
      10. The Speaker's Journey: From Shell Oil to ContractBook - Finding Purpose and Passion


        11. Join us for an insightful and thought-provoking conversation on this episode of The Messy Growth Show.



        Niels Martin Brochner

        On LinkedIn

        ContractBook Website


        For announcements of new episodes:

        Follow us on Linkedin


        Subscribe for more messy growth stories:

        Listen on Apple Podcast 

        Listen on Spotify Podcast 

        Listen on Google Podcast 

        Watch on Youtube 


        About The Messy Growth Show

        ⁠https://messygrowthshow.com/⁠

        56 min
      11. The Art of Delegation: Growing Your Business with Conrad Ruiz, Founder of Well Aware

        Please tune in to this episode of the Messy Growth Show, where Conrad Ruiz, CEO of Well Aware, shares his expertise and reveals proven strategies for harnessing the power of outsourcing and how to grow your business without spending more hours. Your journey toward maximizing productivity and reclaiming valuable time starts here.

        As a time management expert, Conrad shares his journey of building Well Aware, which evolved into helping entrepreneurs optimize their operations and implement outsourcing strategies.


        The Process Of Outsourcing

        The discussion dives deep into outsourcing and how it can become a game-changer for busy founders looking to scale their businesses intelligently. Conrad emphasizes the importance of running an audit on your time to identify tasks that can be outsourced. He breaks down the mindset shift required and explains how even a 70% improvement in the quality of work can be a significant step forward.

        Join us in this episode, where we talk about:

        • The challenges of transitioning from doing everything themselves to delegating tasks.
        • Documenting processes and investing time in passing on skills is necessary to ensure successful outsourcing.


          • Follow Conrad Ruiz of Well Aware on LinkedIn

          About The Messy Growth Show

          The Messy Growth Show on LinkedIn

          ❇️ Key topics and bullets
          Topic 1: Communication Management
          - Communication management is crucial in any work environment.
          - The protocol around communication should be established to make sure everyone can communicate effectively.
          Topic 2: Workflow Organization
          - A workflow should be created to organize different clients and their portals in different browser profiles.
          - This organization method helps to avoid feeling overwhelmed and things falling through the cracks.
          Topic 3: Types of Management
          - The podcast discusses five different types of management: time, relationships, actions, commitments, and knowledge.
          - Time management involves putting things on your calendar and organizing yourself accordingly.
          - Relationship management involves using CRMs and social media to stay in touch with people.
          - Action management involves using task management systems and documenting tasks along with SOPs and assigning time to them.
          - Commitment management involves tracking goals and objectives and updating systems accordingly.
          - Knowledge management involves organizing resources and information.
          Topic 4: Working on Tasks
          - Thinking of work as compartmentalization in a blank room with labeled boxes that represent different tasks.
          - It is important to leave the box and its contents organized before moving on to another task in a different box.
          Topic 5: Outsourcing
          - Before considering outsourcing, it's important to ensure you're performing critical functions for the sanity of your business.
          - A time audit can help recognize if you have time allotted for financial self-awareness and reporting.
          - The biggest issue with outsourcing is the amount of time it takes to train and work with someone else.
          - Before outsourcing, it's important to audit your time and understand what tasks you are currently doing.
          - Some marketplaces, such as Fiverr or virtual assistant services, can be used to find someone to outsource to.
          - The onboarding process involves welcoming the virtual assistant, giving them all necessary access and discussing payment structures.
          - Outsourcing becomes more difficult the higher your need for it is, especially if you are already busy sustaining the business on your own.
          - Outsourcing may lead to a drop in cash flow, but it can increase your time flow dramatically, leading to living in pure profit land.
          - To vet an applicant, the speaker recommends giving them a sample of the work they will be doing, even if it's a small portion, and paying them for it.
          Topic 6: Case Study

          #ConradRuiz #messygrowthshow #delegation #entrepreneurship_development #entrepreneurship #saas



          46 min
        • The Importance of Customer Profiling in B2B SaaS with Mia Negru

          Today we are talking to Mia Negru about the challenges and importance of customer profiling in the B2B SaaS world. As one of the visionary minds behind 2030 Builders, a company at the forefront of sustainable innovation, Mia opens up about her journey to perfecting a customer profile that resonates with her company’s values and vision.

          In this episode we discuss the challenges and rewards of honing in on a specific target audience, without losing sight of a broader mission. Joint us on today's episode and discover how we, together with Mia, unravel which ideal customer profiles align most closely with the service and values that 2030 Builders provide. We will explore why customer profiling is more than just a marketing strategy, but a key to understanding and meeting the real service needs of 2030 Builders potential clients, what the ideal customer looks like, how to communicate, and where to find them.

          Experience the process of:

          • How to identify your ideal customer profile (ICP)
          • How to identifying you ICP's "pain" and "desired outcome" becomes so much easier when you ICP is clear
          • How to identify which job titles (persona) are important

            • At the end of the episode we create the 2030 Builders elevator pitch.

            Whether you're a startup founder or an established entrepreneur, this episode will equip you with insights on how to reach the right audience, foster mutually beneficial relationships, and ultimately, drive success in your B2B SaaS venture.


            Visit 2030 builders

            Reach out to Mia Negru on LinkedIn


            About The Messy Growth Show


            #b2bsaas #Idealcustomerprofile #icp #SustainableInnovation #startupadvice #2030Builders #MiaNegru #entrepreneurship #messygrowthshow

            1 hr 14 min
          • The Master Of Skyrocketing Organic Growth - Dimitris Drakatos

            Dimitris Drakatos is a rare Ninja in the space of SEO and building organic growth for both startups and big brands. Dimitris is sharing what it takes to scale organic traffic, what a content and conversion team looks like, the reporting you will need to keep focus and , and the pitfalls to avoid.


            Connect with Dimitris on:

            • Dimitris on LinkedIn
            • Dimitris share his goldnuggets on his website

              • The Messy Growth Show

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              Christian on LinkedIn

              Søren on LinkedIn

              55 min
            • How To Build A Predictable Growth Engine - Steffen Hedebrandt, Dreamdata

              In this episode we talk to Steffen Hedebrandt, founder and CMO of Dream Data, about what a repeatable revenue growth machine looks like. So if you want to know what this is, how it works, what tracking is needed, and how to set it up, then this episode is for you.

              Connect with Steffen

              LinkedIn

              The Messy Growth Show

              Subscribe to get notified about new and upcoming episodes on the messy journey to growth


              1 hr 1 min
            • Brian Andersen - B2B Social Selling, How To Get Started

              Brian Andersen is Partner at Kvadrant Consulting and previously CMO at global high tech company, and sharing his extensive experience of social selling. Brian is talking about  "how to connect with your audience” on social media and how to use social media for “generating leads".

              In this episode we are also covering some of the key struggles of getting started with social selling in large and mid sized companies and we are challenging some of the conventional beliefs about how fast and how much revenue you can capture via social media.


              Connect with Brian Andersen

              LinkedIn

              About Messy Growth Show

              Messy Growth Show online

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              47 min

            About The Messy Growth Show

            From the publisher's feed

            We are Christian and Soren, hosts of The Messy Growth Show, where we discuss the key elements of achieving B2B growth, debunking myths about what works and doesn’t.