Decide > dabble. Identity follows repeated action; commit through the quiet months.

Internal > external validation. Likes lag; impact often arrives silently (then all at once).

Consistency compounds. Thousands of small reps beat a handful of “perfect” posts.

Test & repurpose. Change formats, platforms, and angles; recycle messages for new seasons.

Repurpose yourself. Past roles still matter; let go to move to the next “bar.”

Support systems win. Accountability, mentorship, and (sometimes) paid help unlock momentum.

00:00 – Welcome back & why this episode matters
02:00 – Meet Erik: engineer, minister, coach, new dad
05:10 – Persistence, roots, and doing hard things
09:45 – Consistency on social: posting daily without the dopamine
13:20 – Lurkers hire later: impact without likes
16:10 – Decide vs. dabble: identity by action
18:50 – Algorithms, testing, and changing what isn’t working
22:10 – Shame, starts, and the choice to keep or quit
24:20 – Repurposing skills (and selves) for the next chapter
28:10 – Entrepreneurship triggers: bad bosses, big bets
31:00 – “Release the drafts” challenge & brand evolution
32:40 – Real beats perfect: why people want your messy truth
35:20 – How to work with Erik & closing thoughts

Erik Milligan Coaching – erikmilligancoaching.com

YouTube: Erik Milligan Coaching

LinkedIn: Erik Milligan

Built This Way, created and hosted by Patricia Muellen - story teller, entrepreneur, survivor, creator, marketing strategist, and owner of agency P. Muellen & Associates, LLC

Patricia spends her days helping businesses grow and having honest conversations about what it really takes to build something from nothing.

If you liked this episode, follow the podcast, share it with a fellow builder, and come connect with Patricia online.

Because around here we believe in hard work, real talk, and building things that last.

After all… some of us are just Built This Way.

@Patriciamuellen

@pmuellenassociates 

@builtthiswaypodcast

[email protected]