September 30, 2020

The Messy Parts of Advertising with Justin Celko from the LA Times: S2E17

1 hour 4 minutes

On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar paths to the advertising world, the importance of context, and a future where branded content actually makes money for the advertiser.

The world has changed a lot in the last six months, not only for the world at large, but for The Los Angeles Times. As we open up our discussions, Justin lets us in on how work has changed for him and what branded entertainment looks like going forward.

Tune in to hear all this and more. Don’t forget to subscribe if you like what you hear!

Topics:

What production is like during the pandemic.

What has changed in our collective work lives during the last six months.

Playing to your strengths.

Advertising in the age of social media.

How an article about Starz Network’s, “The Girlfriend Experience”, turned on a light in Justin’s head.

Why a podcast gets you more quality conversions.

How LA Times Studio promoted the CBS All Access show, “Interrogation”.

Trying to get away from using page views as a measurement of success.

The future of branded content.

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