Ellie Kidson; Visual Retail Specialist and head of Training and Development, set up Metamorphosis with Creative Director Eve Reid over 5 years ago to provide independent retailers with powerful retail skills and knowledge that they might not otherwise have access to.

Metamorphosis specialise in maximising retail sales potential: delivering creative, yet practical high quality training and development solutions, ideas and retail concepts to independent retailers.

Today Metamorphosis works with some of the UK's most innovative indies using creativity, commercial savvy and customer insight to assist them in creating exceptional in-store experiences and maximising their retail sales.

At this inspirational breakfast Ellie talks about her and Eve's unlikely partnership, their inspiring story and their mission to 'save the high street' and 'shape tomorrow's retailers'.