The ads a consumer sees from day to day have changed drastically in the platform they are presented on.  While television ads and billboards were once on the cutting edge of advertising, digital ads have taken over the majority of ad spending in the United States and around the world.  Digital advertising is estimated to account for fifty-four percent of total ad spends in the United States in 2021 and is forecasted at just over fifty percent of total ad spending globally. In addition, digital advertising spending hit three hundred fifty-six billion USD in the United States in 2020.  Clearly, companies are willing to spend to have access to digital advertising.  Let’s take a look at some of the methods they use to access consumers on the internet.