Most nonprofit leaders focus on this year’s budget. But what if we started measuring our organizations the way for-profits do — in terms of long-term enterprise value?

In this episode, Anton Lipkanou, President at Delve Deeper, joins Greg Sobiech to unpack why charities need their own version of enterprise value. Anton argues that diversification, donor trust, and personalized engagement are what determine whether an organization thrives 30 years from now — or fades away.

He shares a practical framework for personalization at scale, including closing donor data gaps, using AI to perfect messaging, and generating short-term surplus that funds long-term stability.

In this episode:

👉Why “enterprise value” matters for charities

👉How to measure your donor file like an investor measures a portfolio

👉What diversification really means (beyond demographics)

👉How to personalize at scale using AI and micro-audiences

👉The paradox of long-term vision and short-term results — and how to fix it

👉The one mistake that turns donors away instead of drawing them in

🎯 For non-profit CEOs, CMOs, and fundraising leaders who want to future-proof their organizations and build lasting donor trust.

📌 Chapters:

00:00 - Intro

01:01 - Enterprise value for charities

08:44 - Short-term targets vs long-term thinking

15:40 - Evergreen fundraising and emergency giving

20:56 - Personalization at scale

29:36 - Obstacles to digital fundraising in 2026

36:39 - Step-by-step use of AI for donor segmentation

40:06 - Outro

Listen to more Giving Growth episodes: https://delvedeeper.com/podcast/

Connect with Greg Sobiech: https://www.linkedin.com/in/gsobiech/

Connect with Anton Lipkanou: https://www.linkedin.com/in/alipkanou/

Giving Growth is brought to you by Delve Deeper: https://delvedeeper.com/

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