The metrics that matter. ‘Working in media organisations is kind of like playing Where’s Waldo’, said Esra Dogramaci, Senior Editor, Digital at DW, during her session ‘How to build digital strategy’ at the International Journalism Festival. According to Dogramaci, the media landscape is so crowded that organisations find it hard to distinguish themselves. They look at their competitors and copy them, meaning everyone suddenly pivots to video, VR, and Facebook live all at once