What happens when the numbers are up, but your gut says something’s wrong? In this episode, Yoni Greenbaum unpacks a familiar tension: the moment when audience metrics start to overpower mission, trust, and editorial judgment.

Expect:

• A behind-the-scenes look at the “traffic-first” era of digital publishing

• Lessons from Philly.com’s runaway comment section and penny CPMs

• A case for redefining “audience-first” around trust, not clicks

If you've ever wrestled with whether growth is coming at the cost of your values—this one’s for you.

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