Bob Bentz (@bobbentz) is president of Purplegator Marketing Agency & Consultants, located in Philadelphia. Bob authored three books, including his most recent one "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing (SECOND EDITION)." He is also been a college instructor for 11 years and is an adjunct professor at West Virginia University where he teaches a graduate level course in the Integrated Marketing Communications major.
We discuss how SEO has changed over time, how being visible can mean the difference between growing your business and not, and we look at how tech, AI and the future will effect SEO best practices.