There's a BIG problem in the marketing world, and it's that nobody knows what the f**udge "niche" actually means. As someone who rebranded and doubled her revenue, and helped many entrepreneurs do the same, I will say with full confidence that you ABSOLUTELY DO need a niche, but I'm telling you that it doesn't mean what you think it means.
Lean in and tell you what it REALLY means, and how to leverage it the right way to explode sales.
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