Beyond tenure: Why experience alone is no longer career capital.

AI has slashed the "cost of cognition," leaving mid-career roles vulnerable. A "Barbell Effect" now favours low-cost junior execution and senior risk ownership, squeezing those in the middle. Use the Koach framework to audit your tasks.

Key Takeaways:

• Cognitive Costs: Why machine-led synthesis devalues routine information processing.

• Personal Branding: Avoiding the "age heuristic" by projecting future utility over past tenure.
• Task Restructuring: Moving from daily execution toward authoritative risk ownership.