In this episode of the HatsOff podcast, Amanda Rae, the host and CEO of 17hats, delves into the essential topic of finding leads for your business. She emphasizes the significance of raising awareness about your business and highlights the fact that no one will hire you if they don't know you exist. Amanda provides valuable insights and strategies on identifying your ideal client profile, the importance of getting out and interacting with people, building relationships and partnerships, the power of trust and engagement, and ultimately taking action to expand your network and reach potential clients.

“Trust is huge. You cannot underestimate trust. And trust, when it comes to the buying experience, is a bigger player than price.” — Amanda Rae

“You show up in an authentic way, and that is a huge path … to business growth, but also professional growth, [and] personal growth as well.” — Amanda Rae

What You'll Learn

01:39 Mapping Your Ideal Client Profile

04:55 Building Strategic Partnerships

09:10 Engagement and Follow-Up Strategies

11:28 Leveraging the Chain of Command in Industry Relationships

15:19 Building Trust and Genuine Connections