In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

The £500 million marketing mistake

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

10 pricing tips from 10 pricing experts

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 
How to double McDonald’s orders 
Ways to make Londoners recycle 
Why pensions schemes are broken 
How to make high earners pay more tax

You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

“It's How McDonald’s Make Men Binge” Rory Sutherland

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n 
Reddit ads results: https://imgur.com/a/iEB4W79

The £500 million marketing mistake

Download our free app to listen on your phone