🎯 In this episode of Champion Reads, Coach Willie Blake and Ian Sturmer kick off a powerful new book: Profit First by Mike Michalowicz. The duo tackles one of the biggest mindset shifts entrepreneurs must make to create sustainable success:👉 Profit isn’t what’s left over—it’s what comes first.Most business owners live by the outdated formula:Sales – Expenses = ProfitBut this often leads to overspending and no money left in the bank. Profit First flips the script:Sales – Profit = ExpensesMeaning you build profit into your business from day one, and operate with intention and discipline.💡 Key Topics Covered:Profit Is a Habit, Not an EventLearn how to build profit into every transaction—consistently and habitually.Know Your Real NumbersAre you checking your bank account or actually tracking overhead, cash flow, and margins? Most business owners are flying blind.Spending ≠ SuccessIan warns against vanity spending and chasing equipment or tools you don’t need. Spending is not growth—profit is.Cash Flow Beats Paper ProfitMike’s story shows how you can look profitable on paper and still have no money in the bank. Learn why tracking real cash matters more than spreadsheet wins.Pause Before You PurchaseWhether it’s business gear or personal spending, Willie and Ian both practice the 24-hour or 7-day delay tactic—and it saves them every time.Avoid the Shiny Object SpiralMore services doesn’t always mean more success. Adding complexity to your business can drain your time, money, and margin.Intentional Profit = Long-Term FreedomYou don’t stumble into profit. You bake it into your business—with every decision, habit, and dollar spent.🎯 Why You Should Watch:If you're tired of working hard and still feeling broke, this episode is for you. Learn how to stop chasing sales and start building profit into your business with clarity and discipline. This isn’t just a book—it’s a blueprint for financial sanity.🌱 Practical Takeaways:Change the formula: Sales – Profit = ExpensesTrack real cash, not just accounting “wins”Delay spending and eliminate wasteFocus on habits that build actual wealth—not just revenue🎙️ Stay Inspired:Subscribe to Champion Reads for actionable insights from the most practical and powerful business books out there.🌐 Explore More:Join the Champion Circle community at https://www.mychampioncircle.com for coaching, tools, and support to grow a purpose-driven, profitable business.🔔 Don’t Forget to Like, Share, and Subscribe!#ProfitFirst #MikeMichalowicz #BusinessProfit #EntrepreneurFinance #CashFlowMatters #ChampionReads #ChampionCircle #FinancialHabits #SmallBusinessSuccess #ProfitOverVanity #SmartSpending