Have you heard of a Minimum Viable Audience? In this episide Rox will show you how to find yours and target the right audience (rather than trying to reach everyone). Drawing on insights from marketing expert Seth Godin and local examples you can steal, Rox explains how businesses can create remarkable products and services that resonate with a specific group, leading to ideas that spread, organic growth and word-of-mouth marketing. The episode includes practical examples and actionable advice for identifying and engaging with your minimum viable audience.

TAKEAWAYS

• Focus on serving a specific group incredibly well.
• Marketing is about making a promise of transformation.
• Start with what makes your product remarkable.
• You need to identify your minimum viable audience.
• You create something worth spreading when you target the right audience.
• Craft a compelling marketing promise to engage your audience.
• You don't need everyone, just the right ones.

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