<p>What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience.</p> <p>In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audience first while creating momentum.</p>

What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audience first while creating momentum.

The Minute: Dave Gerhardt on Building an Audience

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. 

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. 

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.

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Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.

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The Minute: Dave Gerhardt on Building an Audience

The Minute: Dave Gerhardt on Building an Audience