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The Missteps That Led Nike Off Course


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Podcast: The Journal. (LS 69 · TOP 0.05% what is this?)
Episode: The Missteps That Led Nike Off Course
Pub date: 2024-10-03

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Under CEO John Donahoe, Nike pulled away from retailers and ramped up production of its classic sneaker lines. Now sales have plummeted, the company has lost market share to competitors and Donahoe is stepping down. WSJ's Inti Pacheco discusses what went wrong.


Further Reading:

-Nike CEO John Donahoe Stepping Down After Rocky Tenure 

-How Nike Missed the Boom in Running Culture 

-Nike Reverses Course as Innovation Stalls and Rivals Gain Ground 


Further Listening:

-Nike’s Sneaky Sneaker Thieves 

-How Allbirds Lost Its Footing 


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Wenbin Fang's Podcast PlaylistBy Wenbin Fang / Listen Notes