In order to create any meaningful change in your business, you first need to understand what problem you’re trying to solve. My goal for this conversation is to create awareness around 5 common mistakes that I see business owners in the messy middle make and what you should do instead to nurture a sustainable business aligned to the life you want to live. 

Growth is essential, but growing too quickly can actually be detrimental to your business. I talk about making sure you have the systems, operations and structure in place to sustain your level of growth and what can happen if your business grows too fast. 

Another important aspect of business is strategy. Without a solid strategy in place, you’ll find yourself following the advice or tactics laid out for you online, which is a quick path to shiny object syndrome and a mismatched content strategy that doesn’t land for your clients. I talk about why you need to deeply understand what your business is, who you want to serve and the vision you’re working towards.

Another easy trap to fall into is making things too complicated. I talk about overhauling your entire business to simplify and make things manageable for you, not just creating offers for the sake of it. The great thing is, you don’t need to do business the way it’s been modelled to you. You get to rewrite the rule book. 


Something I’ve often spoken about on the podcast is the importance of designing a business for the type of life you want. You are not designed to work around the clock for years on end. This isn’t sustainable and it certainly won’t allow you the time and energy to enjoy life to it’s fullest.


I also talk about embracing the journey and not getting fixated on the destination. Yes, goals are important, but destination addiction will stop you from finding joy where you are at now. I encourage you to think about what is bringing you joy in your life and business today, and celebrating the wins along the way. 


I hope this episode resonates with you and that it brings some insight as to where you might be needing to tweak things in your business today. 

LINKS:

Previous episodes mentioned:

• 21 - The downside of fast growth (the impact no one’s talking about)
• 22 - Coffee Chats: Looking after yourself during busy seasons in your business
• 33 - Stuck in busy work? 3 ways to simplify your business & create greater impact!
• 40 - What is a sustainable business and why aim for it
• 42 - Build your business YOUR WAY!
• 44 - What to focus on when preparing for next level business growth
• 48 - Growth Strategy: Why Business Transformation is necessary for small businesses
• 55 - Pep Talk: What's the rush?

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