In this episode, we sit down with Royce Monroe, General Manager of Generation Now - the powerhouse label behind artists like Lil Uzi Vert, Jack Harlow, and DJ Drama. From managing major hip-hop talent to mentoring the next generation of artists, Royce shares raw insights on the business of music, the reality of being an executive in a fast-evolving industry, and the importance of balancing creativity with strategy.

Royce also dives deep into his new book, "You Are Your Own Industry" — a must-read guide for independent artists, producers, and entrepreneurs looking to take control of their careers.