Today we scratch the surface of mobile app attribution. Sounds unfamiliar? Well... this is the point of this episode. You will know how to handle incoming sources to your mobile app, understand it, and get an appraisal from your management for the best marketing strategies. We are joined by Mati Bocheńczak - Senior Account Executive CE & UK at AppsFlyer. We got a couple of tricky questions on our sleeve so get a beer/wine/whiskey/whatever you prefer, relax, and become an attribution expert!