Developing for the mobile web is a wild west of exploring technique, quickly adopting browser standards, dealing with a legacy browser and tackling brand new browsers constantly. It's already a huge challenge to do it right, but still we're not taking it seriously enough. We're losing the battle and slowly losing the war. In this talk Paul will outline the current state of the mobile web as an application platform and what needs to happen to recover the platform we've invested our time and passion into.