These days algorithms rule much of the world. From how supply chains are managed to how vehicles run their engines to the media that many of us watch on the various streaming services. I assume that most of you know that algorithms drive what you see on social media, on YouTube, and even the search results you get, and what you see might be different than what I see. There is a constant search for a perfect, or at least, very targeted way of getting you what you want.

Or at least what the algorithm thinks you want. However, is that the best way for algorithms to be designed? It is for the companies that want to profit from your attention, but is this intense personalization better for us?

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