In a landscape of ever-increasing competition, retailers must have omnichannel strategies and platforms which are agile, adaptable, and customisable - for the benefit of retailers and consumers alike.

To stay ahead of the competition, a strong omnichannel strategy is nowadays one which can adjust quickly to consumer demand and meet changing demands in the online retail landscape.

Technologies such as AI and machine learning are playing an ever more important role, helping retailers to stay ahead of the curb by analysing customer behaviour data to pre-empt their evolving demands.

To discuss these topics in more detail, Retail Systems was joined by Peter Fellows, EMIR commerce lead at Sitecore.