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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed.
Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a perfectly targeted coffee and sweet treats pop-up in Manchester. The genius of this activation wasn't just free goodies – it was the thoughtful alignment with their audience's lifestyle, featuring collaborations with female-led businesses like Sage Coffee Machines and North Star Coffee Roasteries, plus Molly's personal involvement serving customers and creating genuine connections.
The results speak volumes about effective community engagement: minimal press coverage but explosive user-generated content across social platforms. As the team notes, "Everything Molly touches turns to gold," but even celebrity-backed brands need strong reputation management after missteps. The episode offers valuable insights on authenticity in crisis recovery and understanding your audience on a deeper level.
In a hilarious turn, Lauren shares her own marketing mishap when booking a venue for a sports nutrition brand photoshoot, only to be asked if they were filming adult content! It's a reminder that clear communication is essential in all aspects of marketing.
Have you experienced your own marketing blunder? We'd love to feature it on a future episode! Email us at [email protected] to share your story – anonymous submissions welcome.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
We need your help: 👋
Tell us your view on the status of Social Media in 2026. Click here.
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👉 Subscribe to our newsletter here. 👈
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Follow Will:
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By Prohibition PRWhen a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed.
Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a perfectly targeted coffee and sweet treats pop-up in Manchester. The genius of this activation wasn't just free goodies – it was the thoughtful alignment with their audience's lifestyle, featuring collaborations with female-led businesses like Sage Coffee Machines and North Star Coffee Roasteries, plus Molly's personal involvement serving customers and creating genuine connections.
The results speak volumes about effective community engagement: minimal press coverage but explosive user-generated content across social platforms. As the team notes, "Everything Molly touches turns to gold," but even celebrity-backed brands need strong reputation management after missteps. The episode offers valuable insights on authenticity in crisis recovery and understanding your audience on a deeper level.
In a hilarious turn, Lauren shares her own marketing mishap when booking a venue for a sports nutrition brand photoshoot, only to be asked if they were filming adult content! It's a reminder that clear communication is essential in all aspects of marketing.
Have you experienced your own marketing blunder? We'd love to feature it on a future episode! Email us at [email protected] to share your story – anonymous submissions welcome.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
We need your help: 👋
Tell us your view on the status of Social Media in 2026. Click here.
Subscribe to our newsletter
👉 Subscribe to our newsletter here. 👈
Follow Chris:
X, TikTok, LinkedIn
Follow Will:
LinkedIn
Follow The Show:
TikTok, YouTube