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Often times businesses and brands ponder on when to hire a PR professional, or an agency or firm. Is there a sweet spot? How do you know when you need to go to the next level? At some point, you just can't do it all by yourself. On the show we talk to Fletcher's Original Corny Dog heiress Amber Fletcher, who candidly discusses the moment when she had to press pause on "PR'ing" all by herself and enlist some professional help by way of our favorite PR guru, Cynthia Smoot of Gangway Advertising. Stay tuned as we discuss not only the history of the Fletcher's Corny Dog kingdom as to why they generated so much PR by themselves, and then the turnkey moment when Amber decided to kick their PR and marketing efforts up to the next level. Be sure to keep up with Fletchers by visiting fletcherscornydogs.com or on social media @fletcherscornydogs.

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