Join host Avast Zumac in this episode of "Brander" as we deep dive into the fascinating world of Twitter's Creator Ad Share Program. Discover how Twitter is revolutionizing monetization for creators and sparking interest with substantial payouts. We discuss the delayed rollout strategy, the impressive entry thresholds, and the impact of backdated payments. Explore the incentives and challenges of this program, from boosting engagement to potential content implications. Will it make Twitter a more civil space or amplify divisive takes? Tune in to explore the strategies, success stories, and potential pitfalls of Twitter's ad revenue share program. Don't miss this intriguing episode as we explore the monetization game on one of the world's most popular social media platforms.