In this episode of Founders Future, with host Zach Young, we sit down with Natalie WagnerWillis, founder of Vital Financials. Natalie shares her unique philosophy on money, reframing it not as a set of cold numbers to be managed, but as a dynamic cycle of value that starts and ends with the self. She delves into her "Money Value Cycle" model, explaining how our internal energy and talents create external value, which in turn should be used to nourish our lives in meaningful, non-financial ways—challenging the notion that money's sole purpose is for transactional exchange.

Natalie discusses her deeply personal inspiration, drawn from her father's pioneering work in human-centric financial planning and her own background in socio-philosophy. She outlines her practical coaching approach, which blends financial counseling with meditation and value-based exercises to help individuals and couples build authentic, empowering relationships with their finances. The conversation is a powerful exploration of how to align our financial actions with our core selves to achieve true financial wellness and peace of mind.